PLAYBUILDER is a resource developed by the School Physical Activity and Physical Literacy project, produced by the Sport for Life Society. The project is also supported by related organizations and the Province of British Columbia.

This project provides professional development for B.C. elementary school educators, helping them gain confidence in delivering quality physical activity and physical literacy opportunities at school. This, in turn, promotes students' mental well-being and encourages them to be active for life.

Sport for Life hired me to create an engaging animated trailer to promote the PLAYBUILDER resource and its new term planner feature. Our goal was to intrigue potential educators by demonstrating how simple and quick it is to create a term lesson plan with high-quality, engaging activities suitable for each age level.

The final call to action was to encourage educators to sign up for instant access to over 900 activities.