Completed under the direction of Leap XD in Victoria B.C.

Since 1974, Beacon Community Services has operated on the South and Gulf Islands, providing social support and services to thousands of people. Leap XD was hired by Beacon to create a brand evolution that would showcase the organization's growth and celebrate the great work they have done over the years.

They also needed a responsive WordPress website to highlight their many offerings, including housing support, family support, employment and training, and licensed childcare. In addition to their services, they operate five thrift shops with a full volunteer staff and the SHOAL Centre, a local community hub in Sidney for Peninsula residents aged 55+, where they host events and programs.

As a Creative Designer, I collaborated with Creative Director Neil Tran and Art Director Kelly Roque to create a timeless logo that honours their original roots. The logo is inspired by the concept of the community helping others and lighting a positive path forward, symbolized by the visual of a lighthouse’s beacon. We used a modern colour palette, drawing from the bright blue and yellow of their original logo, and selected a typeface that was approachable yet confident. The logo suite also included a 50th-anniversary logo, which the organization has used to celebrate events and promote programs.

Kelly and I worked together to introduce the new brand to the public, producing a website with a more concise information hierarchy, clearly labelling all of its offerings. We included prominent "volunteer" and "donate" buttons in the navigation to engage both new and returning visitors. Our goal was to provide clear calls to action for their programs and make contact information easily accessible for all their resources and services. While Kelly created the wireframes and structure of the website, I was responsible for the look and feel, integrating the new brand colours and enhancing Beacon’s photo assets by colour grading and improving image quality with AI during the early stages of design and production for the website prototype.

While managing the production of the developed website, I also created an animation of the logo, which can be viewed on Beacon’s social channels and within the website’s navigation, bringing added excitement to the rollout.